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ATARC Federal Marketing Virtual Summit

December 9, 2020 10 AM-12:15 PM EST
Registration
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10:00 AM

Welcome RemarksĀ 

Tom Suder

Tom Suder

Founder, CEO, ATARC

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10:05-10:20 AM

Visionary Keynote

Adam Vasquez

Adam Vasquez

CEO, Merit

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10:20-11:15 AM

What Did We Learn in 2020?

2020 has proven to be a difficult year for almost every industry. For marketing, it has forced professionals to think, in new outside-the-box ways that have never been applied to real life situations. Hear Federal IT Marketing experts discuss tools, procedures and changes they made to their marketing agendas in the midst of the COVID-19 pandemic. How has it forced them to deploy marketing tactics they never would have otherwise? How have they worked to continuously meet their target audience and pull in new leads in a new virtual way?

Traci Robinson

Traci Robinson

Senior Product Marketing Manager, GitLab

Ashley Goodwin

Ashley Goodwin

Senior Field Marketing Manager- Public Sector, Confluent

Genevieve Cross

Genevieve Cross

Senior Director, Account-Based Marketing, Cloudbees

Adam Vasquez

Adam Vasquez

CEO, Merit

Moderator: Tom Suder

Moderator: Tom Suder

Founder, CEO, ATARC

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11:15 AM- 12:10 PM

The Future of Federal Marketing: 2021 and Beyond

As marketing changed at a rapid pace throughout 2020, where do marketers see their planning for 2021 going? Hear how they are discussing, and conquering relevant marketing issues such as, digital fatigue, generating leads, personalising customer communications and more. Listen as marketing experts discuss what is on their radar to set them apart from the competition in the new year. How will their 2021 planning be different from years in the past?

Allison Mason

Allison Mason

Senior Director, Public Sector Marketing, Red Hat (invited)

Samantha Hermes

Samantha Hermes

Marketing Director, Carahsoft

Elizabeth Hellman

Elizabeth Hellman

Director of Corporate Relations, Micro Focus Government Solutions

Alec Buchbaum

Alec Buchbaum

Field Marketing Manager, Acquia

Jim Walker

Jim Walker

Federal CTO and Director, Public Sector Marketing, UiPath

Adam Vasquez

Adam Vasquez

CEO, Merit

Moderator: Tom Suder

Moderator: Tom Suder

Founder, CEO, ATARC

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12:10-12:15 PM

Closing RemarksĀ 

Register

Zoom enables ATARC remote collaboration opportunities through its cloud platform for video and audio conferencing, chats and webinars across all devices. Allowing for individuals from all areas of government, industry and academia to communicate directly.