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Prepping your CRM for AI: Why AI Initiatives Fail & How to Lay the Foundation for Data Success with Guy Hanson, VP Customer Engagement, Validity Inc.

February 10, 2022 @ 12:00 PM - 1:00 PM

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Welcome to the age of Big Data. With over 1.145 trillion MB of data created every day, go-to-market teams like yours have more information and resources at their fingertips than ever before.

But in a world of so much data – and with the evolution and explosion of Artificial Intelligence transforming the way businesses use that data – how can you ensure the information you’re collecting is fueling accurate, unbiased business insights? And what steps can you take – today – to improve your organization’s CRM data management processes to prepare for the future of AI and set your go-to-market teams up for success?

TUNE IN LIVE on Thursday, February 10th at 12:00pm ET to hear from Guy Hanson, Vice President of Customer Engagement at Validity, as he breaks down the current state of CRM Data Quality and outlines the strategies you need to stay ahead.

You will learn:

  • How AI is transforming the way businesses use their CRM
  • The advantages (and risks) of an AI-powered CRM system, and how to mitigate the impacts of bad data
  • 3 CRM strategies to improve your data quality, better align your go-to-market teams, and prep your org for the future of AI